01
Pixel & Tracking Health
Audit Pixel install, CAPI, event deduplication, EMQ score, Purchase events, Lead events, UTMs, attribution windows, and offline conversion signals.
Free Meta Ads Audit
Find The Creative Leaks
Killing Your Meta.
Download the 70-point Meta Ads audit framework built to diagnose pixel and tracking health, event metadata, creative performance, account structure, audience strategy, funnel metrics, quick wins, and 2026 benchmarks. Every check uses Pass / Warning / Fail criteria so you can see where Meta is actually leaking budget.
Built for ecommerce brands spending on Meta Ads and wondering where the money is leaking.
+ 70+ Audit Checks+ 7 Categories+ Pass / Warning / Fail+ Pixel Health+ Creative Performance+ Audience Strategy+ Funnel Metrics+ 2026 Benchmarks+ 70+ Audit Checks+ 7 Categories+ Pass / Warning / Fail+ Pixel Health+ Creative Performance+ Audience Strategy+ Funnel Metrics+ 2026 Benchmarks+ 70+ Audit Checks+ 7 Categories+ Pass / Warning / Fail+ Pixel Health+ Creative Performance+ Audience Strategy+ Funnel Metrics+ 2026 Benchmarks
What The Audit Helps You Find.
A simple checklist designed to show what is working, what is wasting budget, and what needs to change before you try to scale harder.
02
Events & Metadata
Check ViewContent, AddToCart, InitiateCheckout, product data, catalog pairing, CAPI Maximum, schema, OpenGraph, and page metadata.
03
Creative Performance
Review creative volume, format diversity, fatigue, frequency, refresh cadence, hooks, copy variety, UGC, aspect ratios, and Andromeda similarity.
04
Account Structure
Check campaign objectives, budget sufficiency, learning phase health, ad set count, CBO, Advantage+ Shopping, retargeting, and compliance.
05
Audience Strategy
Audit audience overlap, cold TOF coverage, customer lists, WCAs, exclusions, geo targeting, Advantage+ Audience, and audience size.
06
Funnel Metrics & Benchmarks
Capture LP view rate, add to cart rate, cart abandonment, checkout abandonment, CVR, AOV, spend, revenue, ROAS, quick wins, and 2026 benchmarks.
70+
Audit Checks
7
Categories
4
Severity Levels
2026
Benchmarks
Meta Should Create Demand. Not Recycle The Same Audience.
Pixel and Tracking Health is weighted 30%, because Meta needs clean signal to optimise after iOS14.
Creative Performance is weighted 30%, covering volume, format diversity, fatigue, refresh cadence, UGC, hooks, and Andromeda similarity.
Account Structure is weighted 20%, including objectives, budget sufficiency, learning phase, CBO, retargeting, and Advantage+ Shopping.
Audience Strategy is weighted 20%, covering overlap, cold TOF, customer lists, WCAs, exclusions, geo targeting, and Advantage+ Audience.
The checklist includes funnel metric capture, quick wins, 2026 benchmarks, severity levels, and an account health scoring guide.
“Meta does not just need more budget. It needs clean tracking, stronger creative variation, enough budget to exit learning, proper exclusions, and funnel metrics that show where the customer journey is leaking.”
Off Leesh Audit FrameworkWho This Is For.
This is not for brands chasing vanity ROAS. It is for ecommerce operators who want cleaner data, stronger decisions, and a better path to profitable scale.
Good Fit
- You are already spending on ads.
- You sell through Shopify or ecommerce.
- You want to understand what is holding growth back.
- You care about MER, profit, and new customer growth.
Bad Fit
- You want hacks instead of better fundamentals.
- You only judge performance by platform ROAS.
- You are not willing to look at tracking, feed, creative, or offer quality.
- You want someone to tell you everything is fine.
Stop Letting Meta Mark Its Own Homework.
Download the audit, run through your account, and see exactly where the biggest opportunities are hiding.
Download The Meta Audit